Google Ads

Planning

Running a search marketing campaign on Google can be expensive, especially if you don’t have a plan. To ensure that your Google Ads account is constructed on a profitable basis, we first get our hands dirty and dig into its structure. Then, after analyzing your industry, we create tactics that are specific to you in order to achieve your objectives. These strategies may involve search, shopping, display, remarketing, or YouTube ads. Our job is to maximize every dollar spent on pay-per-click advertising, and to make sure that you only pay for quality website traffic and visitors.

Creating Campaigns

Are you struggling to know which keywords and Match types that will drive the best traffic to your site? We got covered. Each match type requires different bid strategies and ad copy. Your keywords and ads must be finely tuned and focused on search results. Every click counts, which means it is crucial that you constantly audit your keywords and the traffic being driven to your website. Conversion rates and other KPI’s need to be monitored throughout the campaign. One wrong move can bring up costs and destroy your target lead price or performance.

Google Analytics

Understanding Google Analytics is the key to running a successful internet advertising campaigns. A low-performing website will starve your return on investment and damage your brand. With the right analytics data, Mariketa can explain why your website is performing poorly and help you return it to profitability. Our consultants utilize advanced analytics software to gather information about what is happening on your website. Our standard analytics package includes weekly Google dashboard reports that clearly explain Paid Visits, Phone Calls, Conversion Rates, Keywords, and Google Ads Spend.

Results

Our goals is to increase your sales. We don’t just create and place Google ads campaigns. We continuously optimize and improve campaigns to maximize results. A Google Ads account that is stagnant is an account that doesn’t perform. We will never set it and forget it. Our PPC specialists review your account regularly, paying attention to metrics we know make a difference. Whether we’re A/B testing, optimizing bids or evaluating landing page performance, we make sure we are constantly improving.